Bibliograph

Type

Label

Marketing & sales

Language

eng

Characteristic

videorecording

Main title

Marketing & sales

Oclc number

905548284

Runtime

53

Series statement

Inc. Magazine business advisor series

Summary

"A new series to inspire and educate budding entrepreneurs and business owners. Renowned entrepreneurs give practical advice and actionable solutions on how to create and build your own company"--Container

Table Of Contents

Part 1. Tutorials. Marketing strategies/Online marketing. Understanding the concept & devising a successful strategy ; Selecting a target market ; Executing your strategy & tracking performance ; Getting the basics right ; Understanding social media ; Cultivating online customers ; Utilizing & synchronizing new online marketing tools -- Public relations : the media & other tools. Getting the media's attention ; Executing a PR campaign ; Making PR pay off -- Brand building. Understanding what makes your brand ; Marketing your brand & putting your brand to work ; Protecting your brandPart 2. Tutorials. Small business sales techniques. Selling your value proposition ; Knowing your customer ; Utilize sales tools ; Build long-term relationships -- Networking tools & values. Finding good networking venues ; Using networking tools ; Building lasting relationships -- Using the competition to your advantage. Researching your competition ; Competing for market share ; Recognizing the strengths of SMBs

Technique

live action

resource.variantTitle

Marketing and sales

Contributor