Incoming Resources
- Experimentation works, the surprising power of business experiments, Stefan H. Thomke
- The new business road test, what entrepreneurs and executives should do before writing a business plan, John W. Mullins
- Marketing & sales
- Marketing your invention, Thomas E. Mosley, Jr
- Sexy little numbers, how to grow your business using the data you already have, Dimitri Maex with Paul B. Brown
- Essentials of marketing research, William G. Zikmund
- Why we buy, the science of shopping, Paco Underhill
- Market research in practice, how to get greater insight from your market, Paul Hague, Nick Hague & Carol-Ann Morgan