Bibliograph

Pink globalization, Hello Kitty's trek across the Pacific, Christine R. Yano

Type

Label

Pink globalization, Hello Kitty's trek across the Pacific, Christine R. Yano

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Pink globalization

Nature of contents

bibliography

Oclc number

813540813

Responsibility statement

Christine R. Yano

Sub title

Hello Kitty's trek across the Pacific

Summary

"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures."--Publisher's description

Table Of Contents

Preface : Grabbing the cat by its tail, or How the cat grabbed me -- Introduction : Kitty, Japan, global -- Kitty at home: Kawaii culture and the Kyarakutā business -- Marketing global Kitty: strategies to sell friendship and "happiness" -- Global Kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with Kitty: serious art in surprising places -- Japan's cute-cool as global wink -- Appendix : Sanrio and Hello Kitty timeline -- Artists in Sanrio's Hello Kitty thirtieth anniversary exhibit and catalog

Creator