Portland Public Library

Big bucks, big pharma, marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

eng

videorecording

Big bucks, big pharma

70287563

Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

46

marketing disease & pushing drugs

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being

Introduction -- Branding drugs -- Swimming in pills -- Disease mongering -- No free lunch -- A healthier prescription

specialized

live action

Marketing disease & pushing drugs