Portland Public Library

Product roadmaps relaunched, C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors ; foreword by Janna Bastow

Subtitle on cover: How to set direction while embracing uncertainty"[T]his book will show you how to: articulate an inspiring vision and goals for your product; prioritize ruthlessly and scientifically; protect against pursuing seemingly good ideas without evaluation and prioritization; ensure alignment with stakeholders; inspire loyalty and over-delivery from your team; get your sales team working with you instead of against you; bring a user and buyer-centric approach to planning and decision-making; anticipate opportunities and stay ahead of the game; publish a comprehensive roadmap without overcommitting"--Page 4 of coverIncludes index

9780149197175

2018418606

xviii, 245 pages, color illustrations, 19 x 24 cm

(OCoLC)962125806