Bibliograph

Captive Audience, Advertising Invades the Classroom, Media Education Foundation ; written & produced by Loretta Alper ; executive producer, Sut Jhally

Type

Label

Captive Audience, Advertising Invades the Classroom, Media Education Foundation ; written & produced by Loretta Alper ; executive producer, Sut Jhally

Language

eng

Characteristic

videorecording

Main title

Captive Audience

Oclc number

52469452

Responsibility statement

Media Education Foundation ; written & produced by Loretta Alper ; executive producer, Sut Jhally

Runtime

Sub title

Advertising Invades the Classroom

Summary

Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists

Table Of Contents

Advertising invades the classroom -- The shadow curriculum : sponsored educational materials -- Channel One : commercials in the classroom -- Schools in need : the politics of funding -- Sweet deals : exclusive soda contracts -- Resisting commercialism : legislative action -- Resisting commercialism : local activism -- What's at stake : keeping schools public -- More on Channel One -- More on commercialism -- More on the politics of funding -- More on resisting commercialism -- More on what's at stake

Technique

live action

resource.variantTitle

Advertising Invades the Classroom

Contributor

Genre

Subject