Portland Public Library

Making sense of business reference, a guide for librarians and research professionals, Celia Ross

eng

Includes bibliographical references and index

index present

non fiction

Making sense of business reference

bibliography

666224038

Celia Ross

a guide for librarians and research professionals

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty

The business reference question -- The business reference resource (aka the business reference database) -- Company research -- Industry research -- Company finance -- Investment research -- Consumer research and marketing/advertising -- Business (and other) statistics -- International business -- Small business -- Other handy business reference resources and tips -- Business reference wrap-up