Portland Public Library

SOCIAL CEO, how social media can make you a stronger leader

eng

Includes bibliographical references and index

no index present

non fiction

SOCIAL CEO

1083024025

how social media can make you a stronger leader

The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organisation's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage

Machine generated contents note: pt. ONE The Social Age -- 1.What is the Social Age? Sarah Goodall -- pt. TWO How can CEOs use social media? -- 2.Listening, engaging and leading Andrea Edwards -- 3.Personal branding for CEOs Tammy Gordon -- 4.How PR disasters are driving CEOs to embrace social media Bob Pickard -- 5.More than selling: Building social trust with your customers Chris hartley -- 6.How social media can bring talent and opportunity to your door Nicola Brentnall -- 7.Internal engagement Euan Semple -- 8.Social leadership in small and medium businesses David Taylor -- 9.Why charity CEOs need to be on social media Zoe Amur -- 10.Living in glass houses: How the social CEO manages risk Martin Thomas -- pt. THREE Social CEOs in their own words -- 11.The sports sector Brett Gosper -- 12.The healthcare sector Julia Hanigsberg -- 13.The manufacturing sector Chris Mason -- 14.The charity sector David Barker -- 15.The insurance sector Jack SalzwedelNote continued: 16.The social enterprise sector Jan Owen -- 17.The environmental sector Mark R. Tercek -- 18.The start-up sector Katie Elizabeth -- 19.The education sector Mary Curnock Cook -- 20.The B2B technology start-up Oliver Lawal -- 21.The tech sector Paul Frampton Calero -- 22.The municipal sector Charles Pender -- 23.The travel sector Tom Marchant -- 24.The small business owner Samantha Kelly -- pt. FOUR The future -- 25.Disrupt yourself Matt Ballantine -- 26.The role of technology Theo Priestley -- 27.The future of leadership Michelle Carvill