Portland Public Library

The crowdfunding revolution, how to raise venture capital using social media, by Kevin Lawton and Dan Marom

eng

Includes bibliographical references and index

illustrations

index present

non fiction

The crowdfunding revolution

bibliography

768172688

by Kevin Lawton and Dan Marom

how to raise venture capital using social media

This explains how the explosive growth of connectivity via physical and social technologies is obviating human-to-human networks and centralized planning of capital allocation and describes how crowdfunding can be used to tap into a collective intelligence for far superior results

pt. I. The road here. 1. The rise of the crowd : The dynamic duo: social and physical technologies ; Affinity groups ; Participation and the pro-sumer class ; The response to the loss of social capital ; The new crowd-ployment paradigm ; The crowd-poration -- 2. The decline of established financing : The rate of change ; The durability of expertise ; A multidisciplinary world ; Market time compression ; Capital efficiency and the rolling close ; Macroeconomic sensitivity ; The start-ups' response ; The venture capital industry's response ; The market sizing fallacy ; The base of the funding pyramid -- 3. The decline of outlier identification : Curation: the new leadership -- 4. The emergence of early financing -- 5. The rise of crowdfunding : At the edge of chaos ; Do it with others (DIWO) ; Critical mass ; The new ritual, the new status ; Rivers without cascades ; Valuations ; Long tails and shrinking heads ; Gender equalizationpt. II. The crowdfunding campaign. 6. Benefits : Money ; Marketing ; Participation and emotional attachment ; Currying serendipity ; Returns, rewards, and perks -- 7. The artful ask : Authenticity: keeping it real ; Impact and appeal ; The team ; Clear goals ; Starting fires with influencers and core fans ; Rewards and perks -- 8. The journey : Follow inspiration with massive action ; Drive traffic with social networking ; Motivate your network: keep them involvedpt. III. The road ahead. 9. Infrastructure and ecosystems : The power of virtual infrastructure ; The ecosystem ; The power of tags ; Integration and evolution in the ecosystem ; When dartboards are better than groupthink ; Funding the way the market wants it ; Solving the hoarding dilemma ; Kicking it downstream ; Intellectual property entanglements -- 10. Prediction markets and mining the collective IQ : Diversity matters ; The performance-tocracy ; What's an expert? ; Trendspotting ; The market is the new seniority ; Prediction markets commoditized -- 11. The intersection with crowdsourcing : No network, no funding ; Crowdfunding crowdsourced ideas ; The crowdfunding and crowdsourcing nexus -- 12. The new investment models : Venture capital meets crowd capital ; Incubators and the crowd ; Crowd capital meets crowd capital ; Donations first, investments later ; Here comes Wall Street ; A new capital allocation mechanism ; At the community level ; Grants and the arts ; Reinvigorating the community ; The virtual tech hub -- 13. Regulation and policy status : The current state of affairs ; United States: The Crowdfund Intermediary Regulatory Advocates (CFIRA); Crowdfunding Professional Association (CfPA); National Crowdfunding Association (NLCFA) ; Europe ; International -- 14. Regulation and policy directions : Pray for much failure ; Taxes, taxes, taxes ; Patents and crowdfunding platforms ; The IP landscape ; The velocity of innovation and the effects of the IP system ; A perpetual motion machine of innovation