Portland Public Library

Comic-con and the business of pop culture, what the world's wildest trade show can tell us about the future of entertainment, Rob Salkowitz

eng

Includes bibliographical references (pages 259-273) and index

illustrations

index present

non fiction

Comic-con and the business of pop culture

bibliography

772122076

Rob Salkowitz

what the world's wildest trade show can tell us about the future of entertainment

Describes the annual comic book convention held in San Diego, California which has evolved from a fan-based gathering into a media event that attracts entertainment industry professionals with a major impact on popular culture

Introduction: Five days in July -- Note for business readers -- Day Zero: Hoteloween -- Wednesday: preview : Backing into the future ; Setup ; Welcome to Comic-Con -- Thursday: liftoff : Larger than life: superheroes and the future of the man of tomorrow ; Camp breaking dawn and the twilight of the boys club ; Strange synergies: what do sitcoms, buddy cops, and talking dogs have to do with comics? ; After hours: the twenty-first-century comics publishing business -- Friday: escape velocity : Hall H: transmedia overdrive ; Artists at the circus: are alt.comics part of pop culture? ; The future of nostalgia: how fans co-create their media experience ; After hours: the Eisner Awards -- Saturday: peak geek : Gaming the system: comics, video games, and the mass marketing of geek culture ; The golden age: life in the dealer's room ; Casual fans: Mic and Emily's day ; After hours: trickster and the backlash -- Sunday: to infinity and beyond : Storming the gates: comics in schools, libraries, and museums ; Transcultural transmedia: the new global face of comics ; Digital destiny: atoms, bits, and dollars ; After hours: dead dogs and Englishmen -- Just wait till next year : Four paths to the future ; Endless summer ; Ghost world ; Infinite crisis ; Expanding multiverse ; Strategies for success