Bibliograph

PR works!, how to create, implement and leverage a public relations program for your small business, Nancy Marshall

Type

Label

PR works!, how to create, implement and leverage a public relations program for your small business, Nancy Marshall

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

PR works!

Oclc number

930033376

Responsibility statement

Nancy Marshall

Sub title

how to create, implement and leverage a public relations program for your small business

Summary

This book teaches readers how to develop a successful public relations strategy using new social media networking techniques as well as old-school strategies like relationship building. Includes templates and examples

Table Of Contents

How public relations works -- The importance of having a game plan -- The art of storytelling -- Social media programs that generate results -- Proven ways to increase website traffic -- The secret to scoring big with the media -- The know, like, and trust factor -- How to position youself as an expert -- Creating your PR team -- Measuring success -- Conclusion -- Brand manifesto example -- Message map example -- Personal brand manifesto example -- Press release example 1 -- Press release example 2 -- Media pitch example -- Invitation to cover example -- Opinion piece example -- Measurement dashboard example

Creator