Portland Public Library

Encyclopedia of new venture management, Matthew R. Marvel, [editor]

eng

Includes bibliographical references (pages 481-483) and index

illustrations

index present

non fiction

Encyclopedia of new venture management

bibliographyencyclopedias

757489091

Matthew R. Marvel, [editor]

New venture management requires all the skills obtained within the typical MBA program, and then some. While those entering traditional management positions within established companies might expect to find established customers, a degree of predictability, formalized procedures, and earnings that may be taken more-or-less for granted, new ventures often are launched into highly dynamic environments characterized by rapid technological change, inherent unpredictability, and an uncertain cash flow. Such ventures often require rapid growth to succeed. While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress, and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored in the Encyclopedia of New Venture Management