Incoming Resources
- Food politics, how the food industry influences nutrition and health, Marion Nestle
- By the numbers, using demographics and psychographics for business growth in the '90s, Judith E. Nichols
- The best digital marketing campaigns in the world, mastering the art of customer engagement, Damian Ryan and Calvin Jones
- Winning her business, how to transform the customer experience for the world's most powerful consumers, Bridget Brennan
- The revenge of analog, real things and why they matter, David Sax
- Who's raising the kids?, big tech, big business, and the lives of children, Susan Linn
- Thinking like your editor, how to write great serious nonfiction--and get it published, Susan Rabiner and Alfred Fortunato
- Everybody writes, your go-to guide to creating ridiculously good content, Ann Handley
- L.L. Bean, Inc., outdoor sporting specialties : a company scrapbook, research and editing by William David Barry ; project management and book design by Bruce Kennett
- Marketing & sales
- Building a storybrand, clarify your message so customers will listen, Donald Miller
- The laws of brand storytelling, win - and keep - your customers' hearts + minds, Ekaterina Walter + Jessica Gioglio
- Marketing, Charles W. Lamb, Joseph H. Hair, Carl McDaniel
- Growing a business, Film Ideas, Inc
- The tipping point, how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]
- What clients love, a field guide to growing your business, Harry Beckwith
- Insanely simple, the obsession that drives Apple's success, Ken Segall
- Right on the money, new principles for bold growth, Colleen Francis
- The Kickstarter handbook, real-life crowdfunding success stories, by Don Steinberg
- The end of marketing as we know it, Sergio Zyman
- This is marketing, Seth Godin
- Packaged pleasures, how technology & marketing revolutionized desire, Gary S. Cross & Robert N. Proctor
- Unlocking the customer value chain, how decoupling drives consumer disruption, Thales S. Teixeira with Greg Piechota
- The 4 A's of marketing, creating value for customers, companies and society, Jagdish Sheth, Rajendra Sisodia
- The 22 immutable laws of marketing, violate them at your own risk, Al Ries and Jack Trout
- Magnetic marketing, how to attract a flood of new customers that pay, stay, and refer, Dan S. Kennedy and the Magnetic Marketing Team
- Winning the story wars, why those who tell--and live--the best stories will rule the future, Jonah Sachs
- Boom, marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill
- Better and faster, the proven path to unstoppable ideas, Jeremy Gutsche
- Admen, mad men, and the real world of advertising, essential lessons for business and life, Dave Marinaccio
- How to get the most out of trade shows, Steve Miller ; foreword by William W. Mee
- Disease branding, selling sickness to the public, Java (Firm)
- Marketing to the entitled consumer, how to turn unreasonable expectations into lasting relationships, Nick Worth and Dave Frankland with Josh Bernoff
- The context marketing revolution, how to motivate buyers in the age of infinite media, Mathew Sweezey
- Marketing your library's electronic resources, a how-to-do-it manual for librarians, Marie R. Kennedy & Cheryl LaGuardia
- Harvard business review on marketing
- Overdeliver, build a business for a lifetime playing the long game in direct response marketing, Brian Kurtz
- The innovator's method, bringing the lean startup into your organization, Nathan Furr, Jeff Dyer
- Perennial seller, the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check
- Contagious, why things catch on, Jonah Berger
- Pink globalization, Hello Kitty's trek across the Pacific, Christine R. Yano
- Marketing,, an introductory analysis, [by] John B. Matthews, Jr. [and others]
- What no one ever tells you about marketing your own business, real-life advice from 101 successful entrepreneurs, Jan Norman
- Hooked, food, free will, and how the food giants exploit our addictions, Michael Moss
- Con$umed, how markets corrupt children, infantilize adults, and swallow citizens whole, Benjamin R. Barber
- Talk triggers, the complete guide to creating customers with word of mouth, Jay Baer and Daniel Lemin ; [foreword by Ted Wright]
- Onward, how Starbucks fought for its life without losing its soul, Howard Schultz with Joanne Gordon
- Digital marketing for dummies, by Ryan Deiss and Russ Henneberry
- Treasure hunt, inside the mind of the new global consumer, Michael J. Silverstein with John Butman
- Zoom!, the faster way to make your business idea happen, Ian Sanders and David Sloly