Start-up
Type
Label
Start-up
Language
eng
Characteristic
videorecording
Main title
Start-up
Oclc number
905550086
Runtime
90
Series statement
Business advisor series
Summary
"A new series to inspire and educate budding entrepreneurs and business owners. Renowned entrepreneurs give practical advice and actionable solutions on how to create and build your own company"--Back cover
Table Of Contents
PART 1: Tutorials: COMING UP WITH THE IDEA : Organizing your ideas -- Overcoming obstacles -- Bringing your concept to market -- MARKET RESEARCH : Identifying your target customers -- Devising new growth strategies -- Researching the competition -- Utilizing industry research -- Using sampling demos to get feedback -- BUSINESS PLAN : What goes into a business plan -- Validating your idea -- Setting realistic expectations -- Using a business plan to pitch investors -- Updating your business planPART 2: Tutorials: FINANCING OPTIONS FOR YOUR START-UP : Using personal funds and credit -- Finding willing investors -- Securing a business loan -- WORKING WITH BANKS : Evaluating your business's banking needs -- Choosing the right bank -- Pledging collateral -- MANAGING MONEY : Evaluating your financial position -- Communicating your financial position -- Making smart financial decisions -- Managing expectationsPART 3: Tutorials: BOTSTRAPPING TO KEEP COSTS LOW : Keeping costs low -- Funding your business creatively -- Building a bootstrapping culture -- ARE YOU READY? : Researching your competition -- Learning your industry -- Fine-tuning your business skills -- Hiring the right people -- Identifying your business needs -- Seeking mentors -- FINDING YOUR FIRST CUSTOMER : Finding leads for cold calling -- Promoting your business at networking events -- Enlisting the help of other businesses -- Tapping friends and family
Technique
live action
Subject
Content
Is Derivative Of
Mapped to
Incoming Resources
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