The Spanx story, what's underneath the incredible success of Sara Blakely's billion-dollar empire, Stephanie and Charlie Wetzel
Type
Contributor
1
Creator
1
Subject
16
- Biographies
- supporters
- Entreprises -- Études de cas
- Biography
- Bas (Vêtements) + Industrie -- Études de cas
- Vêtements de femme + Industrie -- Études de cas
- Business enterprises -- Case studies
- Sous-vêtements de maintien
- Spanx, Inc
- Hosiery industry -- Case studies
- Women's clothing industry -- Case studies
- Businesswomen -- United States -- Biography
- Case studies
- Études de cas
- Blakely, Sara
- Foundation garments
Content
2
Is part of
1
Mapped to
1
Label
The Spanx story, what's underneath the incredible success of Sara Blakely's billion-dollar empire, Stephanie and Charlie Wetzel
Language
eng
Bibliography note
Includes bibliographical references (pages 151-162) and index
resource.biographical
contains biographical information
Index
index present
Literary form
non fiction
Main title
The Spanx story
Nature of contents
bibliography
Oclc number
1110485262
Responsibility statement
Stephanie and Charlie Wetzel
Series statement
Business storybook series
Sub title
what's underneath the incredible success of Sara Blakely's billion-dollar empire
Summary
"The Spanx Story chronicles Sara's journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today"--Page 4 of cover
Table of contents
A billion-dollar idea -- An unlikely entrepreneur -- A less likely product -- Reshaping a category -- Making Spanx a household name -- Making spanx a company -- Growing pains -- Elevating women
Incoming Resources
- Has instance1