Incoming Resources
- The laws of brand storytelling, win - and keep - your customers' hearts + minds, Ekaterina Walter + Jessica Gioglio
- Insanely simple, the obsession that drives Apple's success, Ken Segall
- Growing a business, Film Ideas, Inc
- What clients love, a field guide to growing your business, Harry Beckwith
- Winning her business, how to transform the customer experience for the world's most powerful consumers, Bridget Brennan
- The revenge of analog, real things and why they matter, David Sax
- Who's raising the kids?, big tech, big business, and the lives of children, Susan Linn
- Marketing & sales
- Building a storybrand, clarify your message so customers will listen, Donald Miller
- Talk triggers, the complete guide to creating customers with word of mouth, Jay Baer and Daniel Lemin ; [foreword by Ted Wright]
- Hooked, food, free will, and how the food giants exploit our addictions, Michael Moss
- Onward, how Starbucks fought for its life without losing its soul, Howard Schultz with Joanne Gordon
- Zoom!, the faster way to make your business idea happen, Ian Sanders and David Sloly
- Digital marketing for dummies, by Ryan Deiss and Russ Henneberry
- Why calories count, from science to politics, Marion Nestle and Malden Nesheim
- Growth hacker marketing, a primer on the future of PR, marketing, and advertising, Ryan Holiday
- Storynomics, story-driven marketing in the post-advertising world, by Robert McKee and Thomas Gerace
- Unlocking the customer value chain, how decoupling drives consumer disruption, Thales S. Teixeira with Greg Piechota
- The 4 A's of marketing, creating value for customers, companies and society, Jagdish Sheth, Rajendra Sisodia
- This is marketing, Seth Godin
- Better and faster, the proven path to unstoppable ideas, Jeremy Gutsche
- Winning the story wars, why those who tell--and live--the best stories will rule the future, Jonah Sachs
- Magnetic marketing, how to attract a flood of new customers that pay, stay, and refer, Dan S. Kennedy and the Magnetic Marketing Team
- Perennial seller, the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check
- Overdeliver, build a business for a lifetime playing the long game in direct response marketing, Brian Kurtz
- Marketing your library's electronic resources, a how-to-do-it manual for librarians, Marie R. Kennedy & Cheryl LaGuardia
- Marketing to the entitled consumer, how to turn unreasonable expectations into lasting relationships, Nick Worth and Dave Frankland with Josh Bernoff
- Disease branding, selling sickness to the public, Java (Firm)
- Admen, mad men, and the real world of advertising, essential lessons for business and life, Dave Marinaccio
- Aesthetic intelligence, how to boost it and use it in business and beyond, Pauline Brown
- The long tail, why the future of business is selling less of more, Chris Anderson
- Sales badassery, kick ass, take names, crush the competition., Frank J. Rumbauskas
- What great salespeople do, the science of selling through emotional connection and the power of story, Michael Bosworth, Ben Zoldan
- The price of health, the modern pharmaceutical enterprise and the betrayal of a history of care, Michael Kinch and Lori Weiman ; foreword by Mark Cuban
- The 10 golden rules of customer service, & the story of the $6,000 egg, Todd Duncan and Deb Duncan