Bibliograph

The real mad men, the renegades of Madison Avenue and the golden age of advertising, Andrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig]

Type

Label

The real mad men, the renegades of Madison Avenue and the golden age of advertising, Andrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig]

Language

eng

Bibliography note

Includes bibliographical references (pages 220-221) and index

Illustrations

portraitsillustrations

Index

index present

Literary Form

non fiction

Main title

The real mad men

Nature of contents

bibliography

Oclc number

770370092

Responsibility statement

Andrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig]

Sub title

the renegades of Madison Avenue and the golden age of advertising

Summary

Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution

Table Of Contents

Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue

Creator