Bibliograph

The corporate blogging book, absolutely everything you need to know to get it right, Debbie Weil ; with a foreword by Bob Lutz

Type

Label

The corporate blogging book, absolutely everything you need to know to get it right, Debbie Weil ; with a foreword by Bob Lutz

Language

eng

Bibliography note

Includes bibliographical references (pages 182-183) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The corporate blogging book

Nature of contents

bibliography

Oclc number

65644691

Responsibility statement

Debbie Weil ; with a foreword by Bob Lutz

Review

"In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy - what works, what doesn't, and why creating and maintaining a good blog is worth the effort." "Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid legal pitfalls, who should be doing the blogging, and how to keep readers coming back."--Jacket

Sub title

absolutely everything you need to know to get it right

Table Of Contents

Top twenty questions about corporate blogging -- A quick romp through the corporate blogosphere -- Confronting fear of blogging -- A baker's dozen: 12 plus 1 ways to use a corporate blog -- Should the CEO blog? -- The new ROI is ROB (return on blog) -- Top ten tips write an effective business blog -- What you really need to know about blogging tools and technology -- Cheat sheet: making the case for blogging to the boss -- What's next

Creator