Bibliograph

Ethical chic, the inside story of the companies we think we love, Fran Hawthorne

Type

Label

Ethical chic, the inside story of the companies we think we love, Fran Hawthorne

Language

eng

Bibliography note

Includes bibliographical references (pages 171-181)

Index

no index present

Literary Form

non fiction

Main title

Ethical chic

Nature of contents

bibliography

Oclc number

755696714

Responsibility statement

Fran Hawthorne

Sub title

the inside story of the companies we think we love

Summary

Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image., Derived from book jacket

Table Of Contents

Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality

Creator