Monster loyalty, how Lady Gaga turns followers into fanatics, Jackie Huba
Type
Label
Monster loyalty, how Lady Gaga turns followers into fanatics, Jackie Huba
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Monster loyalty
Nature of contents
bibliography
Oclc number
821265855
Responsibility statement
Jackie Huba
Sub title
how Lady Gaga turns followers into fanatics
Summary
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
Table Of Contents
Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own
Creator
Subject
Content
Mapped to
Incoming Resources
- Has instance1