Bibliograph

Che's afterlife, the legacy of an image, Michael Casey

Type

Label

Che's afterlife, the legacy of an image, Michael Casey

Language

eng

Bibliography note

Includes bibliographical references (pages 349-370) and index

Illustrations

illustrationsplates

Index

index present

Literary Form

non fiction

Main title

Che's afterlife

Nature of contents

bibliography

Oclc number

239228998

Responsibility statement

Michael Casey

Sub title

the legacy of an image

Summary

Casey, Buenos Aires bureau chief for Dow Jones Newswires, examines intellectual property and iconography through the lens of the famous image of Che Guevara captured by fashion photographer Alberto Korda. The author does not neglect the relevant biographical details or history, but his focus is Che as a brand. He wants to understand why the Korda image remains so compelling to such a wide variety of people and how it continues to represent so many different (and differing) causes; he suggests that the power of Che, the brand, is in its ability to be anything to anyone

Table Of Contents

Becoming El Che : the making of a global brand. Havana, May 5, 1960 : a frozen millisecond ; Odysseus ; Sex, photos, revolution ; Banished, crucified, resurrected ; Milan, Paris, Berkeley : art, fashion, war, and peace -- Mimicking a martyr : San Ernesto of Latin America. Argentina : the prodigal son ; Bolivia : second coming ; Venezuela : the Chavistas' crusade ; Miami : the heretics -- Globalizing the spirit of Che : the paradoxical afterlife of a post-Cold War, post-Castro, postmodern Cuban icon. Omnipresence ; In search of the inner Che ; Merchants in the temple ; Epilogue : to be immortal

Creator