Wild company, the untold story of Banana Republic, Mel and Patricia Ziegler
Type
Label
Wild company, the untold story of Banana Republic, Mel and Patricia Ziegler
Language
eng
Illustrations
illustrations
Index
no index present
Literary Form
non fiction
Main title
Wild company
Oclc number
788290096
Responsibility statement
Mel and Patricia Ziegler
Sub title
the untold story of Banana Republic
Summary
Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations
Table Of Contents
The racket begins with a jacket -- The lady closes the deal -- Twists and terms -- Finding assets hiding in liabilities -- The tao of averages -- Going with what we got -- Tropics in the cold, hard world -- In surplus we trust -- Propaganda: handle with respect -- Pros and cons -- Details, details -- Jeito! -- When all else fails, expand -- Her Majesty's leftovers -- Now, there's an idea -- Khaki, the denim of the eighties -- Falling into The Gap -- A line of our own -- Ask not why but why not? -- "Dr. and Mrs. Linvingstone, I presume?" -- Raising a republic -- The muse of travel -- Size matters -- Money knows best -- Coup
Contributor
Creator
Genre
Subject
Content
Mapped to
Incoming Resources
- Has instance3