Bibliograph

The Wright stuff, from NBC to Autism Speaks, Bob Wright with Diane Mermigas

Type

Label

The Wright stuff, from NBC to Autism Speaks, Bob Wright with Diane Mermigas

Language

eng

Bibliography note

Includes bibliographical references andindex

resource.biographical

autobiography

Illustrations

platesillustrations

Index

index present

Literary Form

non fiction

Main title

The Wright stuff

Nature of contents

bibliography

Oclc number

914591225

Responsibility statement

Bob Wright with Diane Mermigas

Sub title

from NBC to Autism Speaks

Summary

Bob Wright's personal story, from his 20 years as president and CEO of NBC and his total transformation of the company, to the foundation of Autism Speaks, an advocacy and research funding organization that he and his wife started after one of their grandsons was diagnosed with the condition

Table Of Contents

Prologue: The first grandchild -- Act one. 2004: Annus notabilis -- The biggest deal of all -- The fierce determination of a grandmother -- "OK--I'll make it $25 million," the Bernie Marcus factor -- Reflections on success -- Act two. 1969-2012: Corporate transformation -- First days -- Media baptism by fire: Cox Cable -- This thing called cable -- Chuck Dolan, Cablevision, and me -- The business of CNBC -- Rebuilding after a firestorm: the Dateline fiasco -- Creating the must-see TV money machine -- Travels with Johnny Carson -- The Ted Turner factor -- Olympic gold -- NBC + Microsoft = MSNBC -- Dante's Inferno: the Queen Mary 2 became the Exxon Valdez! -- Rebooting network-affiliate relations -- Leaving NBC and GE -- Comcast takes over -- My roller-coaster ride with Jack Welch -- Suzanne Wright: my life's partner -- Act three. 2004-present: Nonprofit transformation -- 1 in 166: the hidden epidemic -- Building from scratch, block by block -- Building block #1: global expansion -- Building block #2: political muscle -- Building block #3: grassroots strength -- Building block #4: business principles -- Building block #5:strategic alliances -- The future for autism families -- Vaccines and other controversies: a house divided -- MSSNG: from Beijing to Google -- Epilogue: Christian at fourteen -- Appendix A: NBCU. Vintage Wright: what next? ; Some deal hits and misses ; Where are they now? -- Appendix B: Autism. What we learned about autism ; Autism Speaks 10th anniversary highlights

Contributor